The Tipping Point

I rarely read books. But always had the desire to read them. Since all my academic work is finally over.. I decided to start off with this book. " The Tipping Point" by Malcolm Gladwell. I glanced through the introduction chapter. It seems to be interesting. The book is about how and why certain changes in the world happen so rapidly and spread faster as against most of the other happenings. For eg. During the period 1980-82 I guess a particular brand of shoe achieved a 20x increase in it's sales, without any major strategic decision taken by the company itself. It is simply because two girls wore those shoes and went for a party and the people there started buying it and so on... The author explains some such phenomenon happening on the basis of the theory of epidemics. The entire book discusses the three major characteristics that are responsible for such large outbreak. Contagiousness, the insignificant way in which the epidemic begins and the rapidity with which the change is brought about. I find this discussion very interesting and will get back with more reviews in the future